Blog
Notes on how we work — search, ads, web, content, and reporting.
How we run an SEO audit
What an SEO audit covers — technical, on-page, content, and competitors — what you receive, and how to act on it.
ReadRetainer or project: which to choose
Projects are one-off and fixed-scope; retainers are ongoing. How to tell which fits, and how the portal handles both.
ReadWhat a monthly marketing report should tell you
A useful report helps you decide something. The metrics that matter, what to ignore, and how reporting drives decisions.
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